about us
Welcome to the kitchen!
meet Earl and Nico!
the team behind Forever Soup Co. 🥣💓
Who Forever Soup Co. is:
Two friends living in NYC who’s love of crafting brought us to create a sustainable upcycling brand using mostly donated materials from our friends and family. We’re building a community where we have tough convos about the environment, fast fashion, and overconsumption from a perspective that we can all make a difference! In the world of AI art, handmade goods are more important than ever. irl our names are Arielle and Nicole, but we go by Earl and Nico in this world- just picture those dudes stirring your soup and it all makes sense.
Why we picked the name “Forever Soup” :
We do love soup! But that's not where our name comes from. A few years ago, a close friend introduced us to “Perpetual Stew”. Speculated to have been heavily common in the medieval ages, this was a soup pot at the center of the village that was constantly cooking. Members of the community would bring the scraps they'd collected and add to the pot in exchange for stew for themselves. The pot stays cooking, food gets added back, nothing is wasted and it becomes, essentially, self sustaining. There are many names for perpetual stew: Hunter’s Stew, Hunter’s Pot, and of course our favorite - Forever Soup. As we began to create the business of our dreams, we realized that we are in fact making a big pot of Forever Soup - but with textiles! We added Co. to stand for collaborative/collective (because this company is so much more than just the 2 of us). And voila! You have Forever Soup Co. The best way to think of our brand is this: like leftovers and scraps put into a soup, we’re giving these items a new purpose. With everyone putting in what they can, and taking what they need, the pot will never go empty.
What Forever Soup Co. does:
Forever Soup Co. focuses on upcycling textiles and scrap fabric from donated and forgotten clothing (most of which is already destined for the landfill). We rely on these donations as the base for everything we sell - we keep them in circulation by giving them new life! For now our main focus is on in-person markets around NYC (check events page) where we bring our upcycled goods as well as our Embroidery Flash Design Sheet which offers an accessible, inexpensive way to fall more in love with the clothes you already own. We’re slowly building a full menu for our online shop (but we do have our fan favorite Soup Hats available for now). We truly believe that Forever Soup Co. is a mindset - our brand is giving our community something to learn from and grow with.
Why Forever Soup Co. matters:
The mission of Forever Soup Co. is to build a movement towards community driven thoughtful consumption, upcycling and reuse. By bringing awareness to key environmental issues our planet is facing largely due to fast fashion and the waste it creates, we can focus on making impactful, meaningful change while having fun. Our purpose is to create one of a kind wearable, usable art that leads people to question where their things come from, how they’re made, and what they can do to make their things last longer. We are helping to facilitate people's growing comfortability with keeping their items out of the trash, and out of the hands of companies that send them to the global south. While most everyone we meet would love to contribute to a more sustainable future, not everyone knows where to start. Forever Soup Co. is the perfect place to start - we celebrate the imperfections, hand make sustainably, and upcycle perpetually.
We dedicate our art and our business to our forever missed, forever loved KAJBE. You brought us together, you are remembered in everything we create, every laugh we share, every flower we press, and every kale we stamp. You made our world a better place and now we’re working to make the world as beautiful as you deserved it to be.